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Master of Business Administration


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Course Study

Vision

To provide holistic and value based professional education relevant to the country's progress in the field of business administration.

Mission

To develop the analytical and strategic management skills of students, using concepts derived from a wide range of academic disciplines, enabling them to respond creatively and effectively to the challenges of the global business environment.

History

The Department of Management Studies was started in M.A.M. College of Engineering in the year 2008. The MBA programme is approved by AICTE, New Delhi and Affiliated to Anna University, Chennai. In the era of technology, doing business in the dynamic, complex world requires smartness and strong fundamental knowledge in the functional domain of the business. Exploring the tremendous opportunities with the dynamic challenges in the current business world requires the students to equip their mind and knowledge in a systematic manner and thus take right decisions at the right time.

The department of Management Studies offers specialization in marketing, finance, Human Resource Management, systems and operations management in the second year of the MBA programme. The emphasis of the MBA programme in terms of content and methodology is to provide holistic and value based education relevant to the country's progress in the field of business administration. It stimulates the budding managers to enquire intelligently about the various aspects of effective management in the current global scenario with impetus given on innovation, creativity, adaptability to change and multidisciplinary teamwork.

Time Table

 
  • Infrastructure

    INFRASTRUCTURE FACILITIES

    • Hi-tech Classroom with technology edge products and systems.
    • Wi - Fi connectivity all over the campus.
    • Activity based teaching is imparted with importance given to case study analysis, role play, group discussions.
    • Industry interface: Having interface with industry by being members of Associations like AIMA, MMA, CII and NHRD. Consultancy to solve industrial problems done on a regular basis.
    • The Entrepreneurship Development Cell is very effective in the department in organizing various ED awareness programs, camps, thus making students into future job generators.
    • Add ons: Finance courses like Tally, NSE module are conducted to enrich the employability skills of the students.
    • Placement oriented training is given to students along with regular classes to enable employability of the students.
    • Aptitude training focusing on improving the quantitative aptitude skills of the students to come out successful in recruitment tests
    • Soft skills training is given effectively with focus on mock interviews, group discussions and behavioural skills.
    • Data Analysis and Business Modelling lab: Fully equipped laboratory with internet facility and software packages such as SPSS17, ERP 9.0, MS project
    • Communication Lab: Communication lab to improve the communication skills of the students
    • Student projects sponsored by Department of Science and Technology are regularly done.
    • Faculty members with a mix of rich research experience, industry experience and sound knowledge are the pillars of the department.
    • Well equipped library with more than management journals, magazines and newspapers for students to update themselves.
  • Faculty Contribution
    Pulications in international journal - 6 papers

    1. Shobhana Narayanan – 1 paper SHOBHANA NARAYANAN, ANNETTE BARNABAS, 2019, ‘Work-family conflict of Women Entrepreneurs in the Informal sector in India’, International Journal of Business excellence.

    2. Ms. Abarna. C – 5 papers“A Study on Employee perception towards career stability in Gig economy with reference to Rustomjee Academy for Global Careers, Ahemadabad”, Special Issue on Advanced Management Changes and Challenges in Knowledge Era Journal of Management and Science, Feb 2018, Volume 1, Special Issue 3, ISSN: 2250-1819, E-ISSN: 2249-1260, Pp. 130-135.
    3. “A study on employee perception towards prospects and challenges in Gig economy with reference to IGlowSoft IT Innovations, Chennai”, KVIM journal of management, Published by KV institute of management, Information studies, Coimbatore, April 2018, Volume 4, Issue 1, double blind peer reviewed journal, ISSN: 2395-2156.
    • “A Study on footprints of self-efficacy on organizational effectiveness with reference to higher educational institutions in Thuraiyur taluk”, Journal of Emerging Technologies and Innovative Research ( An International Open Access Journal & UGC and ISSN Approved), Volume 5, Issue 4, April 2018, e-ISSN: 2349-5162, doi:http://doi.one/10.1729/IJCRT.17510, Pp.362-365.
    • “A Study on footprints of employee resilience on organizational effectiveness with reference to higher educational institutions in Thuraiyur”, published in International journal of creative research thoughts, volume 6, issue 2, april 2018. Issn: 2320-2882


    FDP PROGRAMME:

    Shobhana.N and Abarna. C attended AICTE sponsored two week faculty development programme “Intelligent Big Data Analytics” from 18th Nov to 30th Nov 2019 and received certificates.

    Projects

    A Sstudy on the work related stress in HDFC bank PVT Limited,Trichy.

     

    Guided by Prof. N. Shobhana- Final Year Project

    Name of the student: S.Abinaya Batch 2016-18

     

    2.  A study on the effectiveness of distribution channel of P&G products with respect to sri murugan agencies,Musiri.

     

    Guided by Prof. N. Shobhana - Final Year Project

    Name of the student: C.Abirami Batch 2016-2018

     

    3.      A study on customer satisfaction towards anbu silks pollachi

     

    Guided by Prof. S.Saravanan

    Name of the student: G.Preethi Batch 2016-2018

     

    4.      A study on customer satisfaction in best aqua, Trichy.

     

    Guided by Prof. S.Saravanan

    Name of the student: R.Natraj Batch 2016-2018

     

    5.      A comparative study on Financial performance of sugar companies in India.

     

    Guided by Prof. ADJ Rajesh

    Name of the student: R.Ramya Batch 2016-2018

     

    6.      A study on Non performing Asset for SBI, CANARA Bank, ICICI Bank.

     

    Guided by Prof. C.ABARNA

    Name of the student: R.Mouna Batch 2016-2018

     

    7.      A Study on Emotional Intelligence in Aavin Milk Station at Trichy

     

    Guide by Dr. M. Hemalatha

    Name of the student: R. Karthiga Batch 2012-14

     

    8.      Study on Workers Participation in Management for G.B. Engineering Enterprises Private Limited, Thuvakkudi, Trichy

     

    Guided by Mrs. N. Shobhana

    Name of the student: Sughasini S Batch 2012-2014

     

    9.      Study on Effectiveness of Promotional Attributes on Shopping Behaviour of Customers at Reliance Mart, Trichy

     

    Guided by Mrs. S. Najma

    Name of the student: Noorun Naila M Batch 2012-2014

     

    10.  A Study on Opportunites and Challenges in Rural Banking in Trichy Region


                    Guided by Mr. A.D.J. Rajesh

                Name of the student: V. Suirya Batch 2012-2014


    RESEARCH PROGRAMMES

    1. A Project proposal on "Marketing Strategies for Women Entrepreneurs from TamilNadu" sent to TNSCST has been approved and grant sanctioned for two of the II MBA Students under the guidance of Hemalatha.M
    2. A Project proposal on "Marketing Strategies for Women Entrepreneurs from TamilNadu" sent to TNSCST has been approved and grant sanctioned for the II MBA Students Mohamed Jasim.K and Chandramohan.V under the guidance of Hemalatha.M.

    PLACEMENTS

    • Maria Judy Rufina.V of batch 2013-15 got placed in Sans Pareil.
    • Akilandeswari. K of batch 2013-15 got placed in GK industries.
    • Arun. M of batch 2013-15 got placed in GK industries.
    • Muthuselvam . P of batch 2013-15 got placed in GK industries.
    • Mohamed Jasim (II MBA - 2010-2012) has got placement in Pepsi & Co, Bangalore on 07.08.2012.
    • Thiruvarasan.S has got placement in GE - SBI credit cards, Chennai as a Marketing manager (Trainee) on 07.08.2012.
    • Azhagudurai.R and Jeyakumar.A (II MBA - 2010-2012) have got placement in Kaveri Supermarket on 04.07.2012.
    • 20 students from II MBA participated in placement drive at Erode conducted by EBTGi on 04.02.2012. Seven students got project letter and three students got offer letter for Marketing Executive positions in e2e solution.
    • 17 students of II MBA, doing their specialization in Marketing attended a placement drive programme conducted by Mukesh Info Service on 12.01.2012 and 5 students were selected. The selected students were Mohamed Jasim.K, Sindhu.P, Kiruba.S, Prakash.N, and Mohamed Sharip.K
  • Placement

    Batch

    Total number of Students

    Number of Students Placed

    Placement Percentage

    2014 – 2016

    44

    33

    75.00

    2015 – 2017

    48

    40

    83.33

    2016 – 2018

    50

    43

    86.00

    2017 – 2019

    57

    48

    84.21

    2018 – 2020

    44

    34

    80

  • Student Corner
    Industrial Visit

    An industrial visit to ORBIT [Organisation for rehabilitation of Blind in Trichy] by the students of MBA batch 2019-21
    "An industrial visit to AAVIN COOPERATIVE MILK PRODUCER’S UNION LTD TRICHIRAPPALLI by the students of MBA batch 2018-2020"
    An industrial visit to KOTHARI SUGARS AND CHEMICALS LIMITED., KATTUR,TRICHY by the students of MBA batch 2019-21
    An industrial visit to RELIANCE MARKET,TRICHY,by the students of MBA batch 2018-2020
    An industrial visit to Kanan Devan Hills Plantations Company (P) Limited, KDHP House, Munnar, Kerala 685612
    An industrial visit to PARLE G (P) LTD ,MADURAI,by the students of MBA batch 2018-2020

    Club Activities at MBA/MAMCE

    As of now MBA/MAMCE has the following clubs:-
    1.HR ClubHR club is to provide the corporative knowledge, increase interactive skills, enhance leadership qualities and there by inculcate employability skills
    HR Club Meeting will take place every Monday from 3.30pm till 4.30pm.
    Club Events
    The HR club holds events all through the year to enable students to gain insights into the latest happenings in the field of HR.
    Conferences
    Games & Exercises etc.
    Special lecture series by corporate Human Resource Person
    HR Quiz
    Mock Interviews
    Role playing sessions
    Group Discussions

    Student Representatives:

    MBA Final Year Students
    MBA Final Year Students
    2.Finance Live Club

    This club focuses on Analysis of Financial Statements, functioning of stock markets and derivative markets and discussion on latest trends across the global economy.

    Finance Club Meeting will take place every Tuesday from 3.30pm till 4.30pm. (Activities & Events , Club Meeting , Lectures on)
    Corporate Finance (CFI)
    Investments (INV)
    Derivatives (DRV)
    Financial Accounting Analysis (FAA)
    Private Equity and Financial Entrepreneurship (PEF)
    Applied Knowledge for the Financial Manager (APP)
    Dummy Trading
    Students Presentations
    Case Studies
    Student Representatives:
    MBA Final Year Students
    MBA First Year Students
    4.Entrepreneurship Club:
    The ED CLUB is a unique club, which guides students & provide them required information to be a successful Entrepreneur and Launch their own Venture.
    The aim of the ED CLUB is to encourage students to start business and become successful in it.It will take place every Thursday from 3.30pm till 4.30pm
    Proposed events and activities: Guest lecture from successful entrepreneurs
    Mentoring
    Funding
    Talent
    Networking
    Business Plan Competitions
    Entrepreneurship Conference
    Startup idea assessment contest
    5.Business Quiz
    As part of the activities of this club, the students organise a Business Quiz on a weekly basis. The club also organises national level competitions, involving students from other Business Schools.

    6.CLUB for Aptitude and Analytical skills
    This club will focus on enhancing the aptitude of the students and improving their analytical and technical skills.

    GUEST LECTURE SESSION at MBA/MAMCE
    Guest lecture on branding of services by prof. Jeyarajasekaran. T (principal College of Hospital administration) Dr Somerville Memorial CSI Medical College thiruvanathapuram, kerala on 29/08/2019:
    The entire session was all about branding of services. He emphasises the difference between perception and projection, branding is fulfilling the gap between the perseverance and projection of a particular product /service . According to him, Branding is adding some peculiarity to a product /service , branding is not just an accident it was a system to project the peculiarity/uniqueness of a product /services.branding is not just only projecting customer preference or expectations but also includes what we are carrying out to the society to satisfy the customers with an extraordinary products /services. He also implies that ‘’ The logo of a product wouldn't make a product famous the functionality of a product make the logo famous that is meant to be as branding ‘’ . He stressed the importance of Branding which act as a navigator for a customer to search for a product /service by its unique functioning, branding provides customer retention, if once the customer is attracted to a particular product or service they’ll purchase again and again which is the ultimate success of a brand. He insisted the vital role of strategic planning in branding, which is providing a product /service from the customer point of view(see the world through the eyes of customers) .

    A guest lecture on Holistic personality (5/8/2019)
    A Guest Lecture was organized by The Department of Management Studies, MAMCE on 5th Aug 2019 regarding Holistic Personality by Mrs V. Leema Peter who is a Psychologist and Motivational speaker. The entire session was focused on Motivation, Will power and Spirituality. She enforced the importance of motivation and its impact on every human beings. She also insisted that self motivation and will power are the two main things which can carry a person by himself throughout his career beyond all the hardships. She emphasised that with a great relative example of Actor Vikram, who met with an accident and got severe leg injury. At that time the actor gave up all his hope. An interview of actress Mayuri, who also lost her leg in an accident but succeeded in her life beyond that inability, which made the actor to rehabilitate himself. The willpower and self motivation of the actor sculptured himself to crash the box office.

    Guest lecture on Management skills(6/8/2019:)
    The Department of Management Studies organized a guest lecture on Management skills By Mr Ramachandran V (General Manager kothari sugars Pvt Ltd, katur). The session was mainly focused on essential skills required for management people. He clarifies that,“The world of careers and independent thinking is quite different from the academic world “. He also mentioned that Pg course is a gateway to a career and it is important to understand the other side well. He insisted that for every graduates “Greater depth will be needed, more analysis and critical thinking is expected, and the way of looking at an issue will be valuable to everyone “. He enforced that flexibility, self trust and growth mindset of believing that can improve work with effort. He also mentioned “Always have a spark within yourselves to excel in studies and come out successful in career ahead” and also increase your self confidence and develop your interpersonal skills so that you feel more confident dealing with people in the workplace. He insisted on the importance of communication skills which includes reading, writing,and speaking ability. Most of the employers Consider communication as one of the most important and prime skills they look for in applicants. He noted that multi linguistic talent will take your greater heights of success. He also stressed that employers nowadays need qualified business people who can help them to solve problems and make decisions.

    An industrial visit to ORBIT [Organisation for rehabilitation of Blind in Trichy] by the students of MBA batch 2014-16 and batch 2015-17

    An industrial visit to ORBIT [Organisation for rehabilitation of Blind in Trichy] by the students of MBA batch 2014-16 and batch 2015-17

  • Value Added Programs
  • Contact Us
    N. Shobana., 
    Associate Professor

    E-mail : hodmba@mamce.org
    mob: 7092996144

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